Virtual Book Tours

Not too long ago, with the release of a new book, an author went out on a “book tour.”  Depending on the perceived sales potential and the size of the publishing house (as well as the author’s name), this involved the author traveling across the country for a few days to a few months to [...]

Re-Purposing

Question: How can you turn one book into multiple sources of income, and continue to promote the original book at the same time? Answer: Re-purpose it! Re-purposing means converting the content from your book(s) into as many other formats as you can. Could your book make an audio book? An E-book? A web game?  Is [...]

Products and Promotional Materials

Last week we talked about identifying and reaching out to your niche, or your target audience, and not relying on your publisher to do so for you. Another thing you should not rely on your publisher to do is create promotional materials. Over the years, we have designed and/or made our own bookmarks, postcards, posters, [...]