Marketing Mondays #10 – Social Networking 101 for Children’s Book Authors

This topic is WAAAYYY too big for one little blog post (which is why it’s a 101 as opposed to a 500).  That said, for those of you who are wondering if social networking applies to children’s book authors, the answer is a resounding YES.  These days, if you’re not leveraging the power of social [...]

Marketing Mondays #4: Products and Promotional Materials

Last week we talked about identifying and reaching out to your niche, or your target audience, and not relying on your publisher to do so for you. Another thing you should not rely on your publisher to do is create promotional materials.
Over the years, we have designed and/or made our own bookmarks, postcards, posters, [...]

Marketing Mondays #3: What’s Your Niche?

OK, it’s not Monday, but the holidays have intervened. That said, let’s talk about niches.
Having a niche means being known as “The Person Who Writes X,” as in “Oh, that’s the person who writes those talking truck books” or “That’s the person who writes those steamy vampire novels.”  When you have a niche, you can [...]