Marketing Mondays #10 – Social Networking 101 for Children’s Book Authors

This topic is WAAAYYY too big for one little blog post (which is why it’s a 101 as opposed to a 500).  That said, for those of you who are wondering if social networking applies to children’s book authors, the answer is a resounding YES.  These days, if you’re not leveraging the power of social [...]

Marketing Mondays #9: Re-Purposing

Question: How can you turn one book into multiple sources of income, and continue to promote the original book at the same time?
Answer: Re-purpose it!
Re-purposing means converting the content from your book(s) into as many other formats as you can. Could your book make an audio book? An E-book? A web game?  Is there [...]

Marketing Mondays #5: Gotta Getta Website!

You knew this was coming (and hopefully most of you have already done this): You must have your own website.
Even better is to have a website for yourself as an author, and one for each of your book projects. The URL (web address) for your own site should ideally be your name with “.com” after [...]

Marketing Mondays #4: Products and Promotional Materials

Last week we talked about identifying and reaching out to your niche, or your target audience, and not relying on your publisher to do so for you. Another thing you should not rely on your publisher to do is create promotional materials.
Over the years, we have designed and/or made our own bookmarks, postcards, posters, [...]