Thursday, July 29th, 2010

Why You MUST Write That Children’s Book

I was recently interviewed for the esteemed blog “Cynsations,” run by the very talented YA author Cynthia Leitich Smith.  It was a real honor – Cynthia’s site is among the most respected, and followed, in the Kid Lit blogosphere – but it also gave me an opportunity to reflect on a core value of mine, [...]

Marketing Mondays #4: Products and Promotional Materials

Last week we talked about identifying and reaching out to your niche, or your target audience, and not relying on your publisher to do so for you. Another thing you should not rely on your publisher to do is create promotional materials.
Over the years, we have designed and/or made our own bookmarks, postcards, posters, [...]

Marketing Mondays #3: What’s Your Niche?

OK, it’s not Monday, but the holidays have intervened. That said, let’s talk about niches.
Having a niche means being known as “The Person Who Writes X,” as in “Oh, that’s the person who writes those talking truck books” or “That’s the person who writes those steamy vampire novels.”  When you have a niche, you can [...]

“Marketing Mondays” #1: Know the Market!

It’s been said that we all run at least two businesses – the business we’re in, and the business of marketing the business we’re in.  Writers are often daunted by this.  “I’m an artist!” we think, “I don’t know anything about marketing, or sales, or business!”  Roll up your sleeves and let’s get to work.
Step [...]

Penning Picture Books, #1 – Q: Who’s Your Hero? (A: Your Reader!)

Welcome to the first entry in a new blog series on writing books for children!
This series is part of a new e-course and group coaching program I am developing, as well as being fodder for a new book, so your comments here are most welcome and will help me shape the direction of all these [...]

Raising Bookworms

“How can I get my child to turn off the Gameboy (TV, computer etc.) and pick up a book?!”
This is the question that Emma Walton Hamilton, the best-selling children’s book author, educator, and Editorial Director of the Julie Andrews Collection publishing imprint, hears the most often.
Whether on a book tour with her mother and [...]

Dumpy At School

Dumpy at School (Hardcover)
by Julie Andrews Edwards (Author), Emma Walton Hamilton (Author), Tony Watson (Illustrator)

Reading level: Ages 4-8

Charlie, who is nervous about his first day of school, and Dumpy the Dumptruck, who is nervous about his first construction job, gradually adjust to their new settings after making new friends.

Dumpy Saves Christmas

Dumpy Saves Christmas (Hardcover)
by Julie Andrews Edwards (Author), Emma Walton Hamilton (Author)
Reading level: Ages 4-8
It’s Christmas Eve on Merryhill Farm, and Charlie can’t fall asleep. There’s a loud crash on the roof – and who should appear but Santa and a broken-down sleigh. Now how will all of the children in the world receive their [...]

Dumpy’s Extra Busy Day

Dumpy’s Extra-busy Day (Library Binding)
by Julie Edwards (Author), Tony Walton (Illustrator), Katie Boyd (Illustrator)

Reading level: Ages 4-8

It’s a very busy morning on the farm.

Farmer Barnes is away, so Charlie and Pop-Up have lots more chores to do than usual before the school bus arrives. With a little help from Dumpy and his animal pals, Charlie [...]

Dumpy to the Rescue

Dumpy to the Rescue (I Can Read Pre Level 1) (Library Binding)
by Julie Edwards (Author)
Many things are missing at Merryhill Farm — the cat’s milk, the baby roses, Pop-Up’s hat, and nuts and apples. Even Baby Goat is missing until Dumpy finds him.

Readers will enjoy finding out how Dumpy solves the mystery in this easy-to-read [...]

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